Simple Web Marketing

    Simple Web Marketing Attribution Plugin

    The Simple Web Marketing Attribution plugin has been submitted to the WordPress Plugin Directory and is in review.

    Unlock the Power of Data-Driven Marketing

    Understanding exactly where your leads come from is the difference between a guessing game and a growth strategy. Simple Web Marketing Attribution is designed to bridge the gap between your marketing efforts and your conversion data. By automatically capturing and storing essential tracking parameters the moment a visitor arrives on your site, our plugin ensures that your most valuable customer insights are never lost in the shuffle.

    Seamless Data Capture

    Our plugin works silently behind the scenes, utilizing a lightweight script to monitor incoming traffic. Whether a visitor arrives via a specific UTM-tagged campaign, an organic search, or a direct link from a partner site, the plugin instantly archives their attribution journey—including source, medium, campaign, term, and content—directly in their browser’s local storage. This persistent tracking ensures that even if a user browses multiple pages, or even leaves and comes back another time before converting, their original “first touch” remains intact and ready for reporting.

    Popular Form Integrations

    The true magic of Simple Web Marketing Attribution lies in its “low-effort” integration with the world’s most popular WordPress form builders. By simply adding hidden fields to your existing forms, the plugin automatically injects the captured attribution data upon submission. Your sales and marketing teams will receive leads that are already labeled with the campaign, ad source, and medium they arrived at your site with. This allows you to see exactly which ad, email, or social post triggered the conversion without requiring the user to fill out a single extra field.

    As of 01/2026, Simple Web Marketing Attribution has been tested with:

    • HubSpot
    • WPForms
    • Ninja Forms
    • Contact Form 7

    Built-in Strategic Tools

    In addition to the attribution capture, our plugin empowers you with a suite of professional tools to streamline your workflow. The integrated UTM Link Builder allows you to generate, log, and manage tracking URLs directly from your WordPress dashboard, ensuring consistency across all your marketing channels. Additionally, we provide easy to reference documentation for advanced capabilities right within the plugin to guide you directly through the ad creation and publishing process.