Web Marketing Services
Simple Web Marketing serves small and medium sized businesses to make the phones ring and to identify where their customers come from. We usually take one of two main approaches, marketing operations or marketing consulting.
The goal with both approaches is to leave your business more skilled and capable to meet its own needs in the long run.
Operations
Most advertising results in impressions, views, users, and even conversions. However, we find most business owners want customers. What we can do is tie customers to the ad that brought them to the business. This includes offline tactics like print and direct mail.
Attribution is the last mile of any marketing effort. This often requires some software development to tie multiple, distinct systems together, which we can do.
We can provide the following services to support your web marketing efforts:
- New web sites or web site redesign
- Content strategy
- Content and Media production
- Analytics and measurement configuration
- Search marketing (PPC, Google Ads, etc.)
- Customer Relationship Management (CRM) integration
- Email marketing
- Social media marketing
- Reporting and dashboard creation
- Conversion optimization and attribution
Leadership, Consulting, Strategy
Do you need to hire for continuous operations? Or, should you outsource on a per project basis or to periodically achieve an annual goal?
Are you growing your business with plans to exit? Or, are you implementing new systems into a recent acquisition?
Marketing is a significant business unit in any company. Proper planning and systems can prevent redundancies and constant, unnecessary interruptions. Additionally, management companies or holding companies often make use of a centralized marketing services provider to support the needs of multiple businesses. We can help you with these decisions.
- Policy and process writing
- Systems integration
- Training or talent development
- Hiring
- Goal setting and measurement
- Team leadership
- Project management
New Websites and Site Redesigns
If you are a new business, we can get your web presence setup quickly. Or, if your not sure your website is doing everything it can for your business, we can provide a strategy and technical solutions to begin measuring desired outcomes.
if you are a local service provider, we can help you integrate convenient booking, scheduling, and payment systems for your customers.
Content Strategy
Publish what your customers are looking for. Do you know how your potential customers are talking about their own needs? What you think they search for may only get 100 searches per month, but what they actually search for may be getting 1,000 searches per month.
Search marketing (PPC, Google Ads, etc.)
Put your website at the top of the search results, and retarget potential customers with banner ads around the web or in apps. Print media, direct mail, billboards, and other display networks are also possible, and their results can measured.
Content and Media Production
We often hear the heaviest lift for any website is deciding what to put on it. Selecting or producing relevant images, videos, and stories of a professional quality is time and labor intensive if your business is not staffed for it. Usage rights management is also significant factor that should be kept in mind.
Leadership and Consulting
Different processes will be required for different stages in your businesses growth, and even in the different stages of your employees’ growth.
What got you here, won’t get you there.
Policy and Process Writing
It’s never too early to start planning your growth. Well written processes that clearly tie actions to results and one step to the next will provide clear milestones and a clear path to growth for everyone involved.
Training or Hiring New Talent
Simple Web Marketing can serve as your strategic partner to train or hire your business’s specialized employees. Our approach is very flexible in order to meet the specific needs of your circumstances.
Project Management
Depending on your circumstances, we can be available on a per project basis. An outside specialist managing your project is an accountability partner focused on keeping things on track and providing unbiased perspective on capabilities and progress.