Web Marketing Services
Simple Web Marketing serves small and medium sized businesses to identify what ads make the phones ring. Our first consideration will always be to find a way to solve this problems using your business’ current tools and processes before suggesting new tools or process changes.
New Websites and Digital Advertising
If you are a new business, you’ve probably thought about a wide array of marketing challenges. We have been through these before. Make sure your website is doing everything it can for your business. You need a strategy and technical solutions to begin measuring your desired outcomes.
if you are a local service provider, we can help you integrate booking, scheduling, and payment systems for your customers.
Content Strategy
Publish what your customers are looking for. Do you know how your potential customers are talking about their own needs? What you think they search for may only get 100 searches per month, but what they actually search for may be getting 1,000 searches per month.
Search Marketing
Put your website at the top of the search results, and retarget potential customers with banner ads around the web or in apps. Print media, direct mail, billboards, and other display networks are also possible, and their results can measured.
Media Production
The heaviest lift for any website is deciding what to put on it. Selecting or producing relevant images, videos, and stories of a professional quality is time and labor intensive if your business is not staffed for it. Usage rights management is also a significant risk factor that should be kept in mind.
Marketing Operations
Most advertising results in impressions, views, users, and even conversions. However, we find most business owners want customers. What we can do is tie customers to the ad that brought them to the business. This includes offline tactics like print and direct mail.
Attribution is the last mile of any marketing effort. This often requires some software development to tie multiple, distinct systems together, which we can do.
Additionally, we can also support the following:
- New web sites or web site redesign
- Content strategy
- Media production
- Analytics and measurement configuration
- Search marketing (PPC, Google Ads, etc.)
- Customer Relationship Management (CRM) integration
- Automated email marketing
- Social media marketing
- Reporting and dashboard creation
- Conversion optimization and attribution